Ulla Johnson – The Unapologetically Chic New Yorker

The effortless cool style of Ulla Johnson has earned her cult status. Her designs are chic and feminine, rooted in New York polish, while evoking a feeling of escapism. The brand’s signature use of colour and wearable designs have earned her a devoted following among A-listers. Read on to discover more about this fashion designer and learn how to channel her chic style. Then, shop Ulla Johnson for your next big event.


After launching her own line, Ulla Johnson has earned a reputation for creating luxe pieces that are sure to make women feel special. Originally from Manhattan, Johnson studied psychology and women’s studies like Cynthia Rowley before pivoting into fashion design after graduating. In 1998, she launched her eponymous line, which has grown to be one of the industry’s most sought-after designers. In her latest collection, she takes inspiration from travels throughout the world and her native New York.

While Ulla’s collections have become synonymous with bohemian elegance, her latest collection shows an edged-out sophistication. She upped the ante while keeping her bohemian roots, and her pre-fall runway show showcased ultra-luxe pieces with sophisticated details. Embroidery-laden blouses and pom-pom tassels are the hallmarks of this collection, which pairs perfectly with denim.


A sustainable fashion brand, Ulla Johnson is a Fair Trade workshop that supports female artisans in developing countries. Founder and designer Ulla Johnson was born in New York, where she was raised by archeologists. Her fascination with travel and global cultures stems from her own experiences. In addition to her own extensive travels, Johnson supports women artisans by using their labor and ensuring fair wages. These practices are a testament to her personal ethics and commitment to fair trade.

Johnson travels extensively for inspiration, drawing from the city’s vibrant culture and traditional textiles. For the Leonie dress, cut from floral-print cotton poplin, she adds broderie anglaise trim and an asymmetric hem. Wear it with lace-up sandals and a basket bag. This summery dress is a classic choice with its floral print. The asymmetric hem and tiered silhouette make it perfect for warmer temperatures.


The living world is a constant inspiration for Ulla Johnson, who often travels to discover new fabrics and prints for her collections. Originally from New York, Johnson began sewing pieces for herself after college. She then began designing exclusive items for her friends’ Nolita boutique, and eventually her business grew organically until she was picked up by Barneys. Whitewall spoke to Johnson following her Spring/Summer 2020 presentation.

The fashion designer combines a contemporary aesthetic with ethnic and cultural influences to create designs that are both wearable and elegant. Her collections are known for their breezy, feminine, and cool appeal, and are rooted in her New York roots. Her pieces are known for incorporating traditional techniques such as Japanese shibori, recycled glass jewellery, and other craft techniques. Some of her pieces have even been passed down through generations. The fashion-conscious woman should take note of these unique designs, which are sure to make you feel like a celebrity in no time.

Reality of being an entrepreneur and mother

The eponymous clothing line created by Ulla Johnson first launched in 1998. The line has quickly become one of the most desirable labels for bohemian staples. Ulla’s prairie-style dresses are often passed down through generations and feature eclectic sources of inspiration, including Japanese shibori and recycled glass jewellery. Born in Brooklyn, Johnson currently lives in New York with her husband and three children.


As an entrepreneur and a mother, Ulla Johnson juggles many roles, including motherhood and juggling multiple brands. Unlike many women in her position, Ulla Johnson manages to balance these roles juggling business and motherhood. Her dressing room is impeccably organized and stocked with her own creations. There are statement dresses,byredo perfume luxe basics, and a jewellery box filled with keepsakes. The scent of Palo santo lingers in the air, creating a calm atmosphere.

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