LinkedIn for Businesses: 4 Tips to Boost Your LinkedIn Marketing Strategy
With over 900 million active users and more than 30 million company pages, LinkedIn for businesses has become the largest professional social network for B2B businesses at the moment.
Ultimately, the biggest advantage of LinkedIn for businesses is that decision-makers from thousands of B2B companies are on this network, waiting to find a reliable and trustworthy provider to do business with.
What is LinkedIn for Businesses?
LinkedIn for businesses is a platform that allows brands and companies to boost their online visibility and increase their volume of leads and customers, bringing together their employees and sales teams on LinkedIn.
Therefore, to learn how to use LinkedIn like a pro, the entire team should take a LinkedIn sales course to know how to get commercial meetings and capture customers more easily.
There are many advantages of using LinkedIn for businesses, although some of the main ones are:
- Having a presence on the largest B2B social network dedicated to business
- Being able to establish direct connections with suppliers, customers, contacts, etc…
- Promoting your company’s products or services
- Engaging your employees and optimizing work and results
How to work on LinkedIn for Businesses in your organization?
Designing a marketing strategy for LinkedIn in your company requires involvement from marketing and sales teams, as well as management staff.
And time, because the methodology to be implemented, Social Selling, requires time and doing things well. You won’t get results on LinkedIn in a week or a month, it’s a value-based sale that works in the medium term.
Create a LinkedIn page for your Company
The company page is your operations center, the place where you will group all your employees and from which you will publish your content, launch specific offers, and even use many of the LinkedIn for businesses options, such as advertising or recruitment.
Optimize your employees’ LinkedIn profiles
It is highly recommended that each of your employees has a well-optimized professional profile, where these aspects mainly appear: position + company where they work + value they bring.
If their profile is also well optimized for SEO, the LinkedIn for businesses marketing strategy will be fully optimized.
Create a publication calendar
The company page managers must establish a publication calendar that they will work on with their marketing and sales team. Remember to add value and offer solutions, as trying to sell in publications usually generates rejection.
Get contacts and turn them into leads
Finally, establish guidelines for your teams to make good connections with potential customers through the advanced search, segmenting appropriately and being able to convert them into qualified leads later.